Rights first. Always.

If your catalog isn't generating what it should, the answer is almost never about talent. It's usually broken metadata, missing identifiers, or a rights structure nobody ever set up properly. I fix that.

I'm Janie Jennings. Three decades plus in the music business, on every side of the table: distribution at Musicland Group and Big Easy Distributing, General Manager at AMC/American Music Corp with 30 to 40 releases a year, and business affairs on 360 deals at Machine Entertainment, where I was part of the team that took the catalog to an eight-figure exit.

For more than two decades I've run Industry Works: billions of streams, Gold and Platinum records, and more broken catalog data than I can count, all of it repaired, reconciled and put back to work. In 2021 I received a Rainbow PUSH Lifetime Achievement Award.

Through Mind Your Music Biz, we turn messy catalogs into clean, evidence-based revenue. Through Creative's Flow Ecosystem, we teach the next generation how the business actually works. And Creative's Flow Distribution is where it all comes together for Indie labels, Legacy artists and AI artists of every genre and culture.

If you're serious about running a real music business, send us a question.

Noel Rivera is Co-Founder and Chief Financial Officer of Creative's Flow. Noel builds the systems that take companies from early stage to growth, with deep experience in business operations, financial modeling and multi-entity financial management.

At Creative's Flow, Noel leads financial planning, from multi-year forecasts to scenario modeling and capital efficiency, and designs the repeatable workflows that connect education, distribution and the marketplace.

Noel also shapes how the company grows: hiring roadmaps, team structure, platform and vendor decisions, all measured against clear KPIs so every part of the ecosystem keeps getting better.

William Tolbert is Director of Creative Clients at Creative's Flow. A South Side Chicago native, entrepreneur, author and founder of 1 Entertainment, he brings an independent artist's perspective and a music business professional's discipline to every client.

At Creative's Flow Distribution, William guides artists and labels through release coordination, credits and ownership, metadata, and songwriter and publishing splits. He works hand in hand with Mind Your Music Biz on rights administration with performance rights organizations (ASCAP, BMI, etc.), The MLC and SoundExchange.

Through Creative's Flow Ecosystem, he helps make the business side of music easier to learn, so independent artists can build something they own.